Tata Nano partners
with MTV India for India’s first Social Road Trip
Celebrates its over 1 million Nano fan
base on Facebook
Mumbai, May 11, 2012: To
celebrate its over 1 million fan base on Facebook, Tata Nano today announced
the launch of India’s first Social Road Trip called, Nano Drive with MTV,
where the digital world will meet the real world. Tata Nano has partnered with
MTV India to create a unique driving experience and will leverage the online
medium to treat travel enthusiasts with a 20-day, over 2000 km, exciting drive.
Commenting
on this unique property, Ms. Delna Avari, Head – Nano Product Group, Tata
Motors said, “Tata Nano is a personal mobility option for everyone.
While it is appealing to various customer groups, irrespective of age, gender,
economic strata, and geography we are increasingly becoming the popular choice
of mobility amongst youth – about 42% of Nano owners are in the 18 to 34 age
group. To engage with the younger customer group, the Nano Drive with MTV is
one of the initiatives we have undertaken. It will enable our customers to
further understand and experience the brand.”
Registrations
for the ‘Nano Drive with MTV’ have started and enthusiasts can register on - www.mtvindia.com/drive. Tata
Motors, MTV and Nano fans will together
select 4 teams for this drive. Each team will comprise 4 members and
these teams will be allocated 4 different routes to be covered in 20 days. The
teams will need to overcome obstacles, tasks and move up the ladder. Social
media will play a vital role in this unique road trip as viewers will get a
chance to vote for their favourite teams online. While the winning team will be
awarded with 4 Tata Nanos, the most ardent fan also gets a chance to win a Tata
Nano.
In November 2011,
Tata Motors introduced the Nano 2012, with a bouquet of features -- of new
colours, new interiors, a more powerful gasoline engine and even greater fuel
efficiency of 25.4 kmpl, further improving on its record as India’s most fuel
efficient petrol car.
Making the Tata Nano
even more desirable, the car’s 624cc engine has been made more powerful
delivering an impressive 38PS of power (earlier 35 PS) and 51Nm of torque
(earlier 48 Nm). Yet fuel efficiency, already a high point with Tata Nano
owners, has been taken to a new high of 25.4 kmpl (earlier 23.6 kmpl) as
certified by the Automotive Research Association of India (ARAI). The high fuel
efficiency, with a low kerb weight of 600 kg, ensures that the Tata Nano at
92.7 gm / km has the lowest CO2 emission among cars in India.
With a top speed of
105 km and ability to negotiate inclines with a gradeability of 30%, and a
class-leading turning radius of just 4 metres, the Tata Nano is a perfect
combination of power and performance.
With the launch of
this drive, over 1 million Facebook Nano fans can look forward to a thrilling
social road trip.
For more information,
please visit www.tatanano.com
Or, visit us on
Facebook www.facebook.com/tatananopage
www.mtvindia.com/drive
No hay comentarios.:
Publicar un comentario