DETROIT, Michigan a 5 de abril de 2022.— GMC y The History Channel, parte de A+E Networks® anunciaron el estreno de “REVOLUTION: GMC HUMMER EV”, un nuevo documental que muestra el desarrollo de la pickup totalmente eléctrica.
El documental de 60 minutos narra la historia a través de un equipo seleccionado de General Motors, que se encargó en poco más de 2 años, del lanzamiento de la primera pickup totalmente eléctrica de la compañía en tiempo récord.
Gracias al acceso sin restricciones que obtuvo el equipo del documental, los espectadores podrán ver el detrás de cámaras de momentos clave en el desarrollo del GMC HUMMER EV, desde su diseño hasta el inicio de producción.
“Nuestro objetivo era dar un vuelco a lo que un vehículo eléctrico (EV) es capaz de hacer y superar los límites de 100 años de experiencia en el desarrollo de vehículos”, dijo Josh Tavel, Ingeniero en Jefe de Programas de Vehículos Eléctricos. “Este documental captura el alma de un equipo con una increíble capacidad de innovación y resiliencia. Sus aprendizajes están sentando las bases del desarrollo de vehículos en las próximas décadas”.
GMC seleccionó a WTP Pictures y Hiatus, con sede en Detroit, para producir la película, y al director Sean King O'Grady para dar vida al viaje del equipo.
“La historia que descubrimos durante la filmación fue mucho más fascinante que cualquier cosa que pudiéramos haber esperado”, dijo O’Grady. “Fuimos testigos de un equipo audaz y apasionado que hizo posible que GM presente HUMMER EV a esta extraordinaria transformación de la industria automotriz. Esta fue una oportunidad increíble para profundizar, tras bambalinas, sobre el proceso de desarrollo con el objetivo de descubrir lo que se necesita para dar vida a un vehículo y capturar este momento en la historia del automóvil, tal como sucedió”.
GMC HUMMER EV es el primer vehículo totalmente eléctrico del portafolio de GMC y presenta una arquitectura revolucionaria que ofrece capacidad todoterreno y rendimiento en carretera. A lo largo del documental, se ve cómo el equipo desarrolló innovaciones líderes en la industria, incluido el CrabWalk un revolucionario modo de control de dirección de las llantas.
>>> Kick-off on 24 February with film about BMW M Huddle <<<
>>> Year-long campaign in four chapters <<<
>>> Anniversary year heralds transformation of the brand: New performance, electrification and expressive luxury will characterise BMW M in the future <<<
Munich. When the 50th anniversary of the founding of BMW M
GmbH takes place on 24 May, the celebrations will already be in full swing.
Celebrations for the anniversary kick off on 24 February with a unique event:
in a film, various BMW M vehicles along with their drivers get together for a
huddle. This kind of huddle for coordinating strategies, motivating and
cheering each other on is known from almost every team sport. It is
impressively staged with many BMW M models.
The film about this most sporting of
gatherings shows in a very emotional way what the international BMW M community
is all about. However different the vehicles and their people might be – they
all love the accelerated heartbeat and the goose bumps that every BMW M
triggers. Excited and enthusiastic as they are, they go their own way, are
courageous and take a stance. What unites them is the passion for that special
feeling every driver of a BMW M experiences. They all feel: WE ARE M.
“We are proud of the roaring start to our
anniversary year on 24 February. The film “Huddle Speech” is in the tradition
of extraordinary films for BMW M, but is nevertheless different: it heralds our
transformation. We are looking ahead, but continuing to create a feeling of
home that defines the great BMW M fanbase,” says Timo Resch, Head of Customer,
Brand, Sales at BMW M GmbH. “We want to celebrate with all the fans, with our
international community, therefore we have surprises in store for all
communication channels, all year round. We are really looking forward to it.”
WE ARE M stands for everything that was
and will continue to be.
The claim created especially for the
anniversary year shows the sentiment of the campaign: BMW M is exceedingly
multifaceted, always appearing different and new, but instantly recognisable.
From the M1 Procar and the i4 M50 to the XM Concept: BMW M is defined by a true
firework of vehicles. What unites them, despite all their differences, is this
main characteristic: being BMW M, thus always different, unique and edgy –
which is exactly what the campaign picks up on.
The 50 Years campaign is divided into four
chapters, each of which is activated over a period of one quarter. Whilst the
first chapter, the “Huddle Speech”, heralds the basic theme of 50 years of BMW
M, the second will be predominantly about BMW M's 50-year motorsport history.
The third chapter deals with electrification, while the fourth focuses on the
unique lifestyle. During the course of the year, BMW M GmbH will present a host
of spectacular new vehicles. In addition, the brand will present itself at
numerous major international events. The recently unveiled “BMW Motorsport
Anniversary Emblem” is just one of many more surprises for the global BMW M
community.
With its heritage, BMW M is setting its
sights on the future.
The holistic communication on the occasion
of the 50th anniversary also takes a look back at the unparalleled history of
BMW M GmbH experiences, achievements and successes in the performance and
high-performance segment. One example of this is the digital campaign “Only in
M Town” from the year 2018, which, even at that time, gave BMW M enthusiasts
the feeling to be at home.
But BMW M does not rest on its laurels. It
utilises this strength for its future transformation. As the next three
chapters of the campaign already imply, BMW M is oriented towards new
performance, electrification and the typical BMW M lifestyle. Because BMW M is
and will remain the Ultimate Driving Machine. After half a century and in
the future.
Consumer Alert: Kia and Hyundai Issue Park Outside Orders for Select Sportage, K900 and Santa Fe Vehicles
Automakers identified a risk of fire even if vehicleis turned off
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February 8, 2022 | Washington, DC
Kia Motors America and Hyundai Motor America recommend that owners of select model year 2014-2016 Kia Sportage, 2016-2018 Kia K900 and 2016-2018 Hyundai Santa Fe vehicles park their vehicle outdoors and away from other vehicles or structures due to a risk of fire, even if the vehicle is turned off.
Kia and Hyundai have identified an increasing risk of an engine compartment fire. Although the cause remains unknown, the manufacturers believe an electrical component in the anti-lock brake system may experience an internal electrical short circuit that could increase the risk of fire both while the vehicle is being driven or parked.
The Kia recall notice is available here, and the Hyundai recall notice is available here.
Kia and Hyundai will notify owners by mail with instructions to bring their vehicles to a Kia or Hyundai dealer for a free repair. Dealers will install a fuse designed to mitigate the risk of fire.
Vehicle owners can visit NHTSA.gov/Recalls or call NHTSA’s Vehicle Safety Hotline at 888-327-4236 and enter their 17-digit vehicle identification number to see if their vehicle is under recall. If it is, the owner should park their vehicle outdoors until the recall repair is completed. Owners may also contact Kia customer service at (800) 333-4542.
NHTSA encourages everyone to download its SaferCar App to stay informed on current recalls.
Dorel Juvenile Group (Dorel) is recalling certain Maxi-Cosi Pria 70 Convertible child seats. When the seat is installed in the forward facing position and secured to the car using the lap belt without also using the top tether, the seat may not adequately protect the child from head injury in the event of a crash. As such, these child seats fail to conform to the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 213, "Child Restraint Systems."
Remedy
No remedy has been established at this time. Owner notification letters are expected to be mailed October 18, 2021. Owners may contact Dorel customer service at 1-877-657-9546 or by email at Pria85recall@djgusa.com.
Notes
Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.nhtsa.gov.
