McLaren brand returns to the birthplace of the company’s founder, Bruce McLaren.

McLaren to return home with landmark 50th global retailer confirmed for New Zealand 

·    ° The McLaren brand returns to the birthplace of the company’s founder, Bruce McLaren, with the first dedicated retail location in the country

·    ° McLaren Auckland confirmed as the 50th retailer in the brand’s 50th anniversary year

·    ° Entry into New Zealand marks the ninth market in the Asia Pacific region for the British sports car manufacturer

As part of the continued celebrations for the 50th anniversary of McLaren, the latest addition to the global retail portfolio confirmed by McLaren Automotive will see the brand return to New Zealand – the birthplace of Bruce McLaren. As a fitting tribute to the company’s founder in its 50th year, the opening of McLaren Auckland will mark the 50th location for the brand. 

The new site will be operated by New Zealand’s leading automotive specialists, the Giltrap Group. The company has been closely linked with the McLaren brand over the years, with the Group’s executive chairman, Sir Colin Giltrap, a patron of the Bruce McLaren Trust, having known the young New Zealander before a move to the UK to start what went on to become one of the world’s most successful racing teams.

Commenting on the appointment of the Giltrap Group as official partner of McLaren Automotive in Auckland, Sir Colin Giltrap explained: “It is a great privilege for me to be involved in the continuation of the McLaren story here in New Zealand.  Bruce McLaren was someone I knew and, throughout the 90s, the Giltrap Group was instrumental in the importation of two McLaren F1 road cars to New Zealand.”

He continued: ‘Bruce McLaren was the quintessential New Zealand pioneer with a vision of combining sportsmanship with solid engineering practice and cutting-edge technical expertise. It is a real honour for the Giltrap name to bring the range of groundbreaking cars bearing the McLaren name back to the founder’s home country.’

Mike Flewitt, Chief Executive Officer of McLaren Automotive, added: ‘At McLaren Automotive, we are very proud of the company’s 50 year heritage, and the unrivalled success that has been achieved during this time. I am honoured to open our 50^th global retailer in the 50^th year of the brand, back where it all began with Bruce, the original “Speedy Kiwi”.’

The bespoke showroom will be located in Grey Lynn, Auckland, within the vicinity of the city’s thriving suburbs and central business district. First deliveries from McLaren Auckland are anticipated to commence in December 2013, and the state-of-the-art facility will offer the full range of high performance models from McLaren Automotive, including the recently announced, special edition McLaren 50 12C and 12C Spider models, launched to commemorate the 50th anniversary of the brand, as well as the groundbreaking McLaren P1™.

This location will be supported by a dedicated service centre within the showroom, where all staff at the state-of-the-art twin-bay centre will be fully trained at the McLaren Automotive factory, in Woking, UK.

Websites

www.auckland.mclaren.com

www.bruce-mclaren.com/

The Bruce McLaren Story