VOLKSWAGEN PRODUCES 10
MILLIONTH CAR IN MEXICO
Limited Edition Beetle GSR
Becomes the10 Millionth Volkswagen Built in Puebla, Mexico
Puebla,
Mexico / Herndon, VA , Aug 20, 2013 - On August 13, Volkswagen
celebrated the production of10 million cars at its Volkswagen de México
manufacturing facility in Puebla, Mexico. The 10- millionth car was a
Volkswagen Beetle GSR®, a limited edition, 1970s-inspired Beetle that goes on
sale in the United States this month.
“This is an important milestone and symbol of Volkswagen’s long-term commitment
to the North American market,” said Jonathan Browning, President of Volkswagen
of America, Inc. “It’s only fitting that the milestone car is a Beetle in light
of this being the 75th anniversary of the car. Puebla has been manufacturing
quality Beetles and other Volkswagens for the United States for nearly 50
years, and continues to play a key role in our growth strategy.”
Volkswagen Puebla is the largest automobile manufacturing plant in North
America and the second largest Volkswagen manufacturing plant in the world. The
company has investments of more than $5 billion planned in the U.S. and Mexico
in the next three years to lay the foundation for further growth in the North
American market.
Puebla began manufacturing the original Beetle – which celebrates its 75th
birthday this year – in 1967. Since then, the plant has produced more than 3
million Beetles, and also currently manufactures the Beetle Convertible, Jetta
and Jetta SportWagen for the U.S. market. The plant will begin production of
the next-generation Golf for the North and South American markets in early
2014.
The 2014 Beetle GSR is a retro-themed yellow and black model inspired by the
“Yellow Black Racer” of the 1970s. The GSR features the new EA888 turbocharged
and direct-injection 2.0-liter TSI® engine, giving it more power, torque and
better fuel economy. Only 3,500 of the special edition Beetle GSRs were built
globally.
The GSR is expected to continue positive momentum for the 2014 Beetle as it
hits dealer showrooms this month. Total U.S. Beetle sales were 5,256 in July,
an 85.1 percent increase over the prior year. Earlier this month, the 2014
Beetle became the ninth Volkswagen model to earn the Insurance Institute for
Highway Safety's (IIHS) TOP SAFETY PICK rating for 2013.
About Volkswagen of America,
Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen
Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a
subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s
operations in the United States include research and development, parts and
vehicle processing, parts distribution centers, sales, marketing and service
offices, financial service centers, and its state-of-the-art manufacturing
facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's
largest producers of passenger cars and Europe's largest automaker. VWoA sells
the Beetle, Beetle Convertible, Eos, Golf, GTI, Jetta, Jetta SportWagen,
Passat, CC, Tiguan, Touareg, and Routan vehicles through approximately 600
independent U.S. dealers. Visit Volkswagen of America online at www.vw.com to learn more.
About Volkswagen de
México
Volkswagen de México’s Puebla plant is the biggest automobile factory in North
America. All the processes needed for complete car production, including the
machining and assembly of engine and axle parts and body stamping, are
performed on-site. The production capacity is approximately 2,500 vehicles per
day. In 2012, the plant produced 604,000 thousand vehicles, setting a new
production record. Approximately 84 percent of this volume was exported to the
world markets. Volkswagen de México currently produces the Volkswagen Beetle,
Beetle Convertible, Jetta and Jetta SportWagen. The company has approximately
18,350 employees.
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