Bentley Motors designs limited collector’s edition of the new Bond book, Devil May Care
In a unique collaboration between three of Britain’s iconic brands – James Bond, Bentley Motors and Penguin Books - a special, limited edition of the new Bond book Devil May Care will be published on 28th May. Written by Sebastian Faulks at the invitation of Ian Fleming Publications to celebrate the Ian Fleming centenary, Devil May Care is one of the most eagerly anticipated publications of 2008.
Cars and James Bond have always had a strong association and, contrary to popular belief, Bond’s preference has historically been firmly with Bentley Motors. He owned three Bentleys in the course of the fourteen original novels written by Ian Fleming. It is fitting therefore that in Devil May Care - published to coincide with the centenary of Ian Fleming’s birth - Bond is found once again in the driving seat of his favourite car.
To mark the reunion, Penguin approached Bentley to produce a luxury, limited edition of Devil May Care. The result is a beautiful and striking edition which takes its inspiration from hard-covers of the original 1950s and 1960s Bond books combined with the stylish Bentley owner’s manuals and handbooks of the era. Inside the book is a specially designed model pewter Bentley, described in detail by Fleming in Thunderball.
Bentley Chief Designer Dirk van Braeckel says, “Transferring our design knowledge from the car world to a book was a new challenge for us, but working closely with Penguin, we think we have come up with a unique product which is complementary to the history of Bentley and Bond that can be appreciated by all.”
The design
Fleming described in detail a modified Bentley R type in Thunderball and On Her Majesty’s Secret Service which Bond loving called ‘the Locomotive’. The car never existed but, using Fleming’s exact specifications, a cast and polished 1:43 scale model of the car has been hand crafted by Bentley for this edition. The miniature is inserted into the book in a car-shaped hole and is individually numbered to match the plate on the inside cover. Each book is protected by a custom-made Plexiglass slip case, which will be sealed in protective and numbered wrapping.
Audio:
Videos:
Ian Fleming's Centenary - BBC News
Lucy Fleming Interview - BBC Breakfast
Links:
www.bentleymotors.com
www.ianflemingcentenary.com
www.ianflemingcentre.com
Ian Fleming´s James Bond
Ian Fleming - Wikipedia
MI6
Universal Exports
(Info. Bentley)
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